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Gosport Heating Service

How to make your business grow

Gosport Heating Service (GHS), based in Gosport, Hampshire, specialise in gas, water and electrical services, as well as offering a 24 hour emergency call out service.

Marc Smith, one the directors at Gosport Heating Services, joined Southern Entrepreneurs (SE) in 2011. Marc worked closely with SE to improve the business: “After enjoying steady success, GHS were keen to continue to excel as a business. Our competition was getting fiercer and it was important GHS stayed ahead of the curve. There were a couple of areas where we wanted to improve, namely sales and marketing.”

To help improve the sales function, GHS were advised to attend an array of networking events, this included taking part in an activity networking event. Marc attended this event and was able to engage with a number of key business contacts, which led to some useful sales leads.

Marc also attended a marketing course - this was designed to target new and existing clients through e-marketing. The course taught attendees how to use Mailchimp, which is a popular e-marketing platform used widely in industry.

Marc came away from both the event and course empowered to enhance the company’s sales and marketing functions. GHS witnessed a 10% increase in sales and marketing activity from its previous month.

SE offer events and courses at discounted rates, which encouraged GHS to participate and benefit.